Archive for July, 2010

Perched in this restaurant vacant neighborhood, a burger meets Tiki bar promises grand delights, though its deliverance is marred by simple- yet fixable dilemmas. The atmosphere is pleasant and vocational, white-washed stressed windows slung open over simple retro-style seating, giving the feeling that you’re lounging hammock-wrapped in Jamaica or some other exotic locale-while listening to the likes of Norah Jones and Dean Martin. Memorabilia of a food culture past shines, old Heinz ketchup signs, Coca Cola trinkets and a ham-fisted name play sign “EnJoy”- sparingly highlight the walls. The style is bright and fun, unlike the Joy Burger team, who are clad in saggy, uncomfortable blue overalls while donning belittling red conductor style hats – unfortunately their moods match the color of their garb: Blue.

        

Lazily a staffer gives me a playing card, symbolizing the marker for my order-and grunts, “We’ll call ya.” I admired the images on the wall as I was shunned away to my table.Israeli born owner, Roy Ben-Jacob, shows his painstaking chore- transforming his vision from a bodega/grocery store into a hopeful burger emporium. I can’t help but feel that the Joy that is sold through the name, just doesn’t shine through in the people that work there. Despite my differences with the help, the menu is full of spice and variety. Burgers come in Munch 3oz [$3.50]; Midi 5oz. [$4.75] and Maxi 8oz. [$5.95] and can be slathered with an available bounty of condiments such as, garlic mayo, chimichurri and spicy mango.
 
 
 
 
 
 
The Munch I ordered was the pick of the litter. Dolloped with an earthy chimichurri and ribbons of onions- it was juicy and delightful to the end. On contrast, the Midi and Maxi’s were dull and chewy. The Midi I chose with a spicy mayo, was light and zesty, but the meat was gnaw-worthy and grisly. The Maxi reminded me of a suped up Whopper, and was too big for the bun. It was toasted perfectly, but it wasn’t enough to save the over-sized meaty matter-it was unsuccessfully housing. When visiting Joy Burger Bar, stick with the Munch and couple it with the chimichurri and a helping of over-sized crispy onion rings- which one of the despondent Joy burger assembly line obviously found a little Joy in preparing.
 
Joy Burger Downtown opens in August on 6th Ave. and Washington Pl. http://newyork.grubstreet.com/2010/07/joy_burger_brings_the_privileg.html</a
 
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As far as hamburgers go, few have reached such  fame as the “Jucy Lucy”.The creation comes from either Matt’s Bar or nearby 5-8 Club in Minneapolis MN. The misspelling of the name coins its mystery and renowned reputation. As the Wikipedia page explains “  Matt’s Bar boasts on posters that  if it’s spelled correctly, you’re at the wrong place”, while in contrast “Employees  at the 5-8 Club wear  shirts that boast  the legend ” If it’s spelled right, it’s done right.” Despite the combativeness, no one is denying the idea that stuffing a patty with a luscious type of cheese is a genius one. New York native, Craig Koenig and a few of his buddies recently opened Whitman’s Restaurant in the East Village, which opted for the correct spelling of his version as printed on the menu [Juicy Lucy]. A simple shop front marked “Slow Food*Beer*Wine*Cafe” opens into a small space with muddled decor. Accented with an Americana theme, Whitman’s is fitted with simple barnyard walled sidings and minimal country seating and white subway tiles with a wall-lined bench. Service is counter style where two styles of burgers are available-the Upstate Burger-an all grass fed creation with seared onions and ultra-secret special sauce and the famous “Juicy Lucy”. A Mama’s Boy free range chicken sandwich with Coffee BBQ sauce and Fennel-jalapeno slaw [$9] and a Succotash Maide-Rite [$9] made with cumin roasted carrots; corn, edamame and poblano cilantro with cilantro, round out the menu. Fried accoutrements consist of hand cut French fries and Crack Kale-a flash fried kale dusted with red pepper.
 
           
 
An avid burger follower and critic Koenig says, “We were inspired by all the food blogs and TV shows surrounding the Juicy Lucy, namely -Food Wars -as inspiration for starting the venture.” This is his first foray into the restaurant business after owning various bars and lounges around the city. Koenig transplanted California native chef Chris Edwards to head the helm where together they focus on classic ingredients with simple twists that are locally sourced. The pair worked on their version for the New York Juicy Lucy for several weeks as Koenig states “It’s all about the quality of the meat and a special Pimento cheese recipe that blend the form together.” The Counter at Whitman’s, is the casual spin-off of the upmarket version slated to open soon in the basement. The menu not complete but, will feature a “Black Label-esque” blend of burger which is being sculpted by a Brooklyn butcher, The Meat Hook-who Koenig says, “Doesn’t even deliver-we have to go pick it up.” 
 
       
   
 
 
As the Juicy Lucy arrived to my table the server warns me, “Watch out for your shirt- it can get messy.” Towered on a speckled sesame seed Blue Ribbon Bun with a vibrant green leaf of Bibb, caramelized onions, chunks of red tomato, spicy pickles and coated with mayo. The girth of the short rib blend was plump and glistening with color. A rush of pimento cheese flows into the mouth of the eater, bursting out of the patty with aggressive force, combined with a seasoned zest that represents Creole flavors. When asked what that was, Koenig stays tight lipped. The French fries were crispy, salty and plentiful, coupled with a wad of Crack Kale made for a wonderful gluttonous experience. Keeping in with Koenig’s idea of provided affordable fare to the neighborhood, he also features a small selection of quality Ales quench your beef soaked palate, Six point Rye and Blue point Summer Ale are available in frosted Mugs for $4-bottled beers for $7. With a the price tag of $8, the Juicy Lucy bursts in to the Gotham burger scene with succulence and originality.


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This truck stop diner-style slop house, nestled in a strip mall, claims to have “The Worlds Famous Hot dog”-but how’s the burger? A black and white checkered bathroom tile plasters the counter where a herd of good ole’ boys sporting John Deere hats with lower-lips full of tobacco greet you-or should I say -growl at you. The fare mainly is hot dogs, burgers, fries, typical breakfast combos. Tankards of beer are available for the thirsty, or alternatively, you can select a beverage from the “Cold Beverage Center”. It consists of a banged up commercial sized refrigerator packed with Sam’s Corner Mineral water, Grape Nehi and Yoo-Hoo-that watered down chocolate nightmare.
 

 
Amateur food charactertures are hung on the plywood sided walls, along with gaudy neon signs and a “Try our brains and eggs” placard. Littered around the room are cigarette machines, video casino games and fake Tattoo dispensers.  Perched on the counter is a neatly packed mini- bottle liquor cabinet to grog the golfers and the mostly retired folk that drift through these doors.After ordering from the counter, take a seat in bright red laminate benches where a selection of condiments are available table side including Heinz57, A1 and Malt Vinegar.
 
 
 
 
The griddled cheeseburger is served up on a paper plate with a nicely toasted bun, that’s slightly flattened, with wads of slivered lettuce dumped on a chewy chuck patty. Although the flavor of the beef is dull, the cheese is real and sharp and the pickles add a welcome cold snap. Onion rings are oversized salty and greasy. For a roadside diner burger, this is by no means the best in the world, but the colorful atmosphere that houses it is worth a gander.

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