Under the Brooklyn Bridge inside the roofless skeleton of the Tobacco Warehouse last night, was the closing ceremony for this year’s NYC Food Film Festival. The event ran from June 23-27 and showcased foodie films which featured eye-popping images and poignant stories about several of America’s faved food haunts and tastes. The event culminated with an award ceremony/All you can eat Burgers n Beer Garden, hosted by NBC’S Cat Greenleaf. A proud Brooklyn resident herself, Greenleaf happily remarks “I love food and this event, and any burgers with bacon.”
Festival Creator and award winning filmmaker George Motz came up with idea of the event, when friend Harry Hawk suggested he screen his movie, Hamburger America, at Hawk’s restaurant. Motz recalls, “It rained, but 200 people still came!” He described the experience of creating the event similar to “throwing a wedding, it has been a tremendous success”. Someone who knows a little something about weddings- Josh Osersky, complimented his burger friend and colleague by saying “Motz coming out of documentary filmmaking, and not being a food guy, makes this event transcend from the usual feeding trough, it’s not just some event you go to-there’s an actual spirit to it and the fact that George and Harry are so passionate about the event shows through.”
Guests drifted around tasting burgers from 3 different meat vendors, Whole Foods, Pat La Frieda and Burger Maker with the “World’s Longest Topping Bar” to dress their creations with an infinite array of condiments and toppings. Anat Baron former executive of Mike’s Hard Lemonade screened her film to 600 burger eating guests- “Beer Wars”, which is a David and Goliath story reporting on the infighting of Americas Beer industry. Baron, with an allergy to alcohol, has never tasted beer, but after speaking with all the brewers, who specifically matched the flavors of the beers selected for the event, she says “Burgers and Beer are all American and apparently- the flavors go well together”. One of those beer flavors included at the event, was from star of the Beers Wars film Rhonda Kallman, who plays herself in the film. Kallman otherwise known as “Queen of Beer” and founder and CEO of New Century Brewing Company, offered up two of her new brews, soon to hit Manhattan bars-the light and crisp Edison and Moonshot, a pilsner with 69 mgs of caffeine added.
A “Queen” of a different kind, was honored in the film “Florent-Queen of the Meat Market“, which is the rise and fall story of West Village iconic diner Florent, and it’s charismatic beloved owner Florent Morellet. Florent auteur, David Sigal, last night accepted the “Made in New York Award” as well as the “Feature Film award”. Sigal received his award ironically from Mayor Mike Bloomberg who was in attendance, “I was honored to get the award from Mayor Bloomberg since I love New York City, this little diner in New York’s meatpacking district had so many stories to tell” says Sigal. An avid burger lover himself, Mayor Bloomberg sauntered around the event, politely cutting in line for toppings, while gorging on burgers and chatting with people. “So far I’ve had 2 beers and the reason I’m talking funny is because my mouth’s full of my second hamburger, if that’s not a testimony of the fact I like the event I don’t know what is” says Mayor Bloomberg.
Motz recalls “I sent the Mayor my book Hamburger America and he wrote me a letter back saying, I love hotdogs but hamburgers are a close second”. Next stop for the NYC Food Film Festival is Chicago, where Motz will franchise his festival for the First Annual Chicago Film Festival Sep 24-25.
As for the mayors favorite burger in the city…..he’s a JG Melon man.